subscriptions
Scrub Club was an experimental eCommerce subscription service I led to explore new revenue opportunities for Mark’s. Designed for nurses, the platform aimed to provide a tailored shopping experience while testing the viability of subscription models. From branding to day-to-day operations, this project required resourcefulness and strategic planning to bring to life.
Challenge
Launching Scrub Club meant navigating the complexities of a large organization with limited internal resources, no historical data on subscription services, and a need to align cross-functional teams. The challenge was to build a fully operational platform while overcoming resource constraints and internal barriers.
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Strategic Approach
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Customer-Centric Design: Conducted research to identify nurses as the target audience, shaping the branding and user experience accordingly.
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Resourceful Execution: Partnered with an external agency to build the platform and collaborated with a third-party logistics provider for order fulfillment.
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Operational Creativity: Developed manual systems to track inventory and recognize sales, ensuring functionality despite resource constraints.
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Financial Planning: Built the income statement and worked with finance to develop forecast models, defining success metrics for this new revenue stream.
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Performance Management: Optimized site operations post-launch, focusing on improving conversion rates.
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Results
Scrub Club launched successfully in under a year, providing a proof of concept for subscription models within an established retail framework. Although the site was eventually retired, the project offered critical insights into customer engagement, operational scalability, and cross-functional collaboration. It highlighted the importance of testing new ideas and learning from the process to inform future initiatives.