Our Story
Vallance & Co. is here for change and expansion. We help start-ups and mid-size brands navigate growth and evolution, especially when the path forward feels unclear and resources seem limited. We have experience building unorthodox solutions to the challenges of expanding, such as pop-up activations to test new markets or leveraging unconventional digital solutions to drive customer engagement. By offering fractional support, we provide the expertise you need without overextending your resources, ensuring agility and flexibility.
Our people-first approach ensures the customer is at the centre of every decision, with frontline teams empowered as advocates for change. If you’re ready to connect with your audience in ways that are fresh, impactful, and aligned with your brand's values,
let’s start a conversation!
Our Services
Retail Strategy Design
Navigate growth and change with holistic retail strategies tailored to your business. By combining traditional and digital strategies, we create a true omni-channel approach that drives deeper customer engagement and long-term success. Our strategies are actionable and designed to last.
Pop-Up EXPERIENCE Activation
Digital-first brands can create meaningful connections with customers by stepping into the physical space. Through immersive pop-up activations, we help you test new markets, showcase your brand story in dynamic ways, and deliver unforgettable experiences that resonate over the long-term to grow your business.
BRIDGING PHYSICAL & DIGITAL
Seamlessly connect your online and offline worlds with tools like interactive QR codes or digital technology that brings products to life in-store. These solutions streamline customer journeys, amplify your brand story, and strengthen customer relationships.
digital
Expansion
Expand your reach with a dynamic e-commerce presence. From user-friendly platforms to subscription models, and fostering online communities, we unlock new growth opportunities while maintaining strong customer connections. Whether you're new to e-commerce or reimagining your digital presence, we offer tailored, practical solutions.
case studies
A major retailer undergoing a transformative rebrand extends beyond marketing, leveraging the physical store experience as a powerful platform to bring their brand story to life and connect with customers in meaningful ways.
In physical retail, space is limited, and competition for the customer’s attention is fierce. This project tackled the challenge by innovating how in-store and online communication work together, simplifying decision-making for the customer.
This project was designed to simplify life for some of Canada’s hardest-working professionals—nurses. By automating the shopping process for workwear, we created a service that cared for them while they focused on caring for their patients.